Media Registration & Credentials
All members of the working press must register and present valid credentials. Qualified media representatives must provide a valid business card on site in the LFI Media Center to the attendant (with individual's name, title and the name of an approved media outlet) and a valid outlet-issued credential or the masthead from an approved media outlet with individual's name and title listed.
NOTE: Business cards will not be accepted as the only form of media identification for on-site registration. Media registering on site will need to bring press credentials or a masthead of publication and business card.
Freelance writers must provide an original letter of assignment via email to email@example.com and a bylined article published within the past six months. Those who freelance occasionally and are employed by non-news organizations are not eligible for media credentials.
Electronic media representatives, including editors of websites, must present proof of an existing site with relevant editorial content and proof of circulation.
Who qualifies for Media Registration?
Editorial members of approved print and broadcast outlets may register as working media. Eligibility is subject to approval by LIGHTFAIR International.
Who does NOT qualify for Media Registration?
All non-editorial employees and/or representatives: Marketing personnel (PR, creative services, etc.), Publishing/Sales personnel (publishers, advertising, etc.), Writers & Publishers of personal or corporate newsletters. Family members of legitimate media book authors’ eligibility will be determined on a case-by-case basis. Non-eligible representatives (defined above) are required to register as Attendees.
However, PR representatives with exhibiting companies must register as an Exhibitor. A business card and proof of client relationship with an exhibiting manufacturer will be required.
Editors/reporters planning to bring a camera to shoot photographs or video during the show must fill out the form. If you are approved, you will need to obtain and wear the photographer/videographer ribbon provided in the press room (those without the ribbon will be asked to stop shooting and/or leave the trade show floor).
LFI encourages all media to pre-register. If media did not pre-register, they can register on site in the LFI Media Center at the San Diego Convention Center.
Media are required to go to the LFI Media Center first to be approved and then will need to go to the speaker/media registration to retrieve the badge printed.
Media must provide a business card on site in the LFI Media Center to the attendant with press credentials, which includes (but is not limited to):
Business cards will not be accepted as the only form of media identification for on-site registration.
- Masthead from publication with his/her name and title
- Recent article in a publication with his/her byline
- Letter of assignment for a publication (relevant to “freelance” reporters)
- Press I.D.
Approved media registered on site will be able to register for courses/seminars/luncheons if they are not sold-out.
All media, whether pre-registered or not, will need to go to the LFI Media Center upon their arrival to LFI.
Online Media Registration for all media (new and returning).
Discounted accommodations (at participating hotels through onPeak).
All media need to register for each course/seminar that you would like to attend (information will come following approval of media credentials).
Two registration options:
- Submit all necessary contact information and credentials online, via the media credential process.
- On-site registration at the San Diego Convention Center. Proper credentials are required. (Note: business cards will NOT be accepted as the only form of press identification on site)
Contact for Press
Manager of Corporate Communications & LFI Marketing