Meet the LightFair Team

The LightFair team is a motley crew. Some of us have been around trade shows for decades and others are more recent recruits to the business, bringing a wide range of experience from other areas. Industry experience and knowledge mixed with a dash of fresh, bold ideas and indomitable team camaraderie make the perfect recipe for success we are told. As far as we are concerned, our success is measured by that of our LightFair community: exhibitors, attendees, presenters. One thing we all share is a passion for delivering an exceptional experience to all participants and having fun while doing so. Learn more about the team (if you want to) or contact us with your questions. We're here to help.

Phone: +1 404.220.2220
Toll-Free Phone: +1 877.437.4352

Mailing Address LightFair, 240 Peachtree Street, NW Suite 2200, Atlanta, GA 30303


Phone: +1 404.220.2220 (Press 1 for Exhibitor Information)
Toll-Free Phone: +1 877.437.4352 (Press 1 for Exhibitor Information)
Fax: +1 678.686.5175


Toll-Free Phone: +1 877.255.4873


LightFair is co-owned by the International Association of Lighting Designers (IALD) and the Illuminating Engineering Society (IES). LightFair is produced by and part of the International Market Centers.

To reach the IES, call +1 212.248.5000
To reach the IALD, call +1 312.527.3677

Dan Darby, CEM

Senior Vice President / Show Director

An Atlanta native, Dan began his 35-year career in tradeshows when, at age 22, he boarded an airplane and left the Southeast for the first time to set-up and manage a trade show booth in San Francisco. He knew immediately: this was the industry for him. Since that modest beginning in a Fairmont Hotel ballroom, Dan has produced more than 90 trade and consumer shows including some of the industry’s largest and most diverse events – The International Surface Event, Atlanta International Gift & Home Furnishings Market, NY NOW, The Original Miami Beach Antique Show, The World of Concrete, International Roofing Expo, Surf Expo and Medtrade.

Dan says he was drawn to LightFair by its position as market leader, its sheer beauty and the deep camaraderie of the show team, as well as the opportunity to return to IMC, where he’d worked in the 1990s.

Dan is a graduate of the University of Georgia (Go Dawgs!) and an incredibly proud father and grandfather. He can be found most weekends in his workshop building or redesigning.

P: +1 404.220.2218
F: +1 678.686.5259

Lea Tranakos

Executive Director of Client Relations

Lea has 25+ years of experience in the trade show industry. She started her career at Americas Mart Atlanta, growing over the years to take on Show Director roles with Urban Expositions and Exponation. She entered the lighting industry in 2013 as Sales Manager and later, Show Director of LightShow West. Her experience includes the areas of exhibit sales, conference program development, attendee relations and new business development. She also orchestrated the launch of the West Coast Lighting Insider monthly newsletter and was the creator of and Show Director for Chicago, Denver and Seattle LED Specifier Summits.

Lea joined LightFair in May of 2019 as Director of Attendee Relations in pursuit of her love of working with all the connections she had made in the lighting industry. In her current role she leads the attendee relations and exhibit sales teams.

This Oklahoma Sooners fan loves spending time with her family. Hobbies include water sports, snow skiing, and travel.

P: +1 404.220.2291
F: +1 678.686.5259

Donna McKerrow

Sales Manager

Donna joined LightFair in July 2021 as Sales Manager. She has 20 years’ experience in Trade Events, Media Advertising, Saas and Telecommunications fields. Formerly with Emerald Expositions, her role included exhibit sales and customer success serving Medtrade, GlobalShop/IRCE (now retailX) and the Prosper Show.

Donna is an Atlanta native obsessed with everything UGA and in constant pursuit of Foodie life and traveling.

P: +1 404.220.2132

Rowena Burcham

Attendee Relations Manager

Rowena has 14 years of experience in the trade show industry. She started her career at Surf Expo and has worked for U.S. Antiques Shows, RFID Journal LIVE!, Artisan Bakery Expo and Pizza Expo. Her experience includes exhibit sales, customer service, marketing, and attendee relations.

Rowena joined LightFair in 2021 and is excited to be working for such an incredible show and with so many talented people.

Rowena is a native of Atlanta and a graduate of the University of Georgia. In her spare time she loves to read, travel and spend time with family, friends and her dog, Murphy.

P: +1.404.220.2287

Michelle Moore, CEM, CMP

Vice President

Michelle has been with LightFair since 2009. She started out in a temporary capacity for a year and became a permanent employee September 2010. As Vice President of Conference, Michelle Moore is responsible for the overall direction, implementation and management of LightFair’s conference program. She works closely with the Conference Advisory Committee to manage the process of vetting and selecting keynote speakers, course speakers, conference tracks and educational sessions. Additionally, she manages event registration and the annual LightFair Innovation Awards—a prestigious recognition of exhibitors and their latest products. She serves as the liaison with the judges committee and manages the well-attended awards program at the show.

Michelle has over twenty years’ experience in hospitality, meeting and trade show management. In 2007, she received her CEM (Certified in Exhibition Management) by IAEE and earned her CMP (Certified Meeting Professional) designation by the Events Industry Council in 2014.

Michelle is originally from North Carolina and a die-hard UNC Tar Heel fan. In her spare time she likes to travel and spend time with family.

P: +1 404.220.2231
F: +1 678.686.5119

Katherine Robeson, CEM, CMP

Conference Manager

Katherine has been with LightFair since the Fall of 2012. She started working as the Department Coordinator, assisting the sales and conference teams on tasks and event planning. She moved on to be Attendee Relations and Events Manager, working with attendees and planning events on site to ensuring LightFair was advantageous and exciting for attendees. Most recently, she became the Conference Manager and now works closely with the Conference Advisory Committee and Speakers to help produce educational content that will benefit industry professionals.

She loves working at LightFair because she gets to meet and work with passionate industry professionals to produce a show that will bring benefits to them.

Katherine loves spending time with her family and always makes sure to have a good book on hand.

P: +1 404.220.2822
F: +1 678.686.5288

Shannon Bere, CEM

Executive Director, Logistics and Operations

Shannon has worked in the event and tradeshow industry for over 15 years and has been with LightFair for five of those. Her experience includes working on the General Service Contractor side in sales, design, and operational roles. She is very passionate about the event/tradeshow industry and loves working with attendees and exhibitors to ensure they have a fantastic experience while attending LightFair.

During her career, Shannon managed the Louisiana State University AgCenter John M. Parker Coliseum. While with the LSU AgCenter, Disney utilized the Coliseum for the filming of Disney’s, “Glory Road”. During the film's production, Shannon noticed that one of the film's props, a team banner, was incorrect. The film's set designers had depicted a banner for the University of Kentucky using North Carolina blue—and to any UNC or UK fan, you know their blues are important. The film's set designers quickly updated the banner colors to depict the proper UK Blue which you now see in the film.

Shannon spends most of her weekends cheering on her husband’s volleyball team at Western Kentucky University and traveling to her son's soccer games. Shannon stays busy during her limited free time researching Pinterest to find projects for her husband, trying to stay healthy, and just being happy.

P: +1 404.220.2251
F: +1 678.686.5290

Ryan Cooper

Director of Marketing

Ryan has over 20 years of executing marketing and advertising strategies for global brands in the television, real estate, and hospitality industries. When he is not working at LightFair you can find him traveling, cooking, reading a good sci-fi book, and delving into landscape design.

Ryan won an Emmy for Turner Entertainment’s “100 Years of Film” as associate producer.

P: +1.404.220.2237

Rupa Raman

Content Marketing Manager

Rupa joined LightFair in November 2019 after most recently having worked with a Fortune 50 retailer and a decorative lighting manufacturer. Her work experience spans 15+ years, two continents, and a range of roles with agency and in-house corporate teams. She enjoys collaborating with the LightFair team and members of the lighting industry to drive engaging and relevant content marketing initiatives.

Learning at least one new thing every day about the industry she works in is one of Rupa's goals. When she is not strategizing, curating and crafting content for LightFair, she enjoys spending time in nature, hanging out with her family, doing yoga, reading, teaching, daydreaming, binge-watching, and dabbling in personal writing projects. She is a happy, oddball marketer/writer in a family of engineers and techies.

P: +1.404.220.2233

Blake Barham

Marketing Coordinator

Blake has been with LightFair since December 2019 and this is her first experience with the lighting industry. She is excited to grow her knowledge and loves seeing the complexity lighting holds within so many different industries. "We can’t live without light and it’s a vital, yet beautiful part of our daily lives. I’m glad we can transform this passion into a tradeshow with the best of the best."

In her spare time, Blake loves taking walks with her pup Ziggy and making fresh flower arrangements.

P: +1.404.220.2298

Amanda Merritt

PR Manager

Amanda joined the LightFair team in 2021 and this is her first experience in the lighting industry. She is excited to learn more about the world of trade shows from an industry that specializes in making many aspects of life even brighter, and she loves the ability to meet journalists from all over the world that cover such an impactful industry. “A light has the ability to shift any mood in any room. Lighting is so powerful, and I can’t wait to share the story that it tells with the press.”

When Amanda isn’t working, you can find her exercising, playing with her cat, Pepper, or creating new makeup looks with her many colorful products. Amanda is also a Georgia Bulldog, and whenever she can, loves to say, “Go Dawgs!”

P: +1.404.220.2153


Bob Schuler

Vice President, Conventions and Housing

Bob joined the LightFair team in 2010 to assist with hotel logistics, contracting, and to enhance the host city/convention center deliverables to LightFair. His career experience as a hotel director of Marketing for Marriott Hotels and 10 years directing city-wide sales with the Atlanta Convention and Visitors Bureau made for a good partnership.

Bob's responsibilities also include supporting our parent company IMC—running the Convention Center business, maintaining hotel partnerships, supporting our food service and event operations teams.

When not working, golf, beach and lake vacations with the family are the priority.

P: +1.404.220.2652
F: +1 678.686.5101

  • Contact LightFair

    Do you have questions about the LightFair trade show? We are happy to help.

  • Safer Floor. Safer Show.

    Your safety is our priority. We are committed to implementing safe and smart protocols.

Conference schedule will be announced in January 2020.

May 19, 2019
May 20, 2019
May 21, 2019
May 22, 2019
May 23, 2019
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