Connect with industry decision makers who matter.
LightFair® attracts top decision makers from across the global lighting design, integration and technology spectrum.
We’ve re-imagined the trade show experience by focusing on what makes LightFair worth attending for the attendees you want to see. Engaged attendees make promising prospects and serious customers.
We attract and engage the right attendees through:
- Robust targeted marketing programs
- Curated experiences
- Meaningful, thoughtfully designed networking opportunities
- Expanded education (one of the industry’s most comprehensive)
Attendees include leading global firms, contractors and distributors (City Electric Supply, Winsupply, Graybar, Crescent Electric and others.)
▲95%
of attendees identify multiple unique values of attending live tradeshows not fulfilled by other channels.
According to CEIR’s 2022 Omnichannel Marketing Series, the ability to experience the show floor and have face to face interactions holds a high value to attendees that they cannot receive across other channels outside of B2B exhibition events. Attendees value the in-person experience and what it delivers as a setting that brings people and product together.
Percentage increase by profession
LightFair Attendance Continues to Grow Across Professions.
We saw a marked increase in 2020 conference and trade show registrants over 2019, proving LightFair is where you need to be.
▲ 50%
Increase in conference registration
▲ 12%
Increase in qualified attendees/buyers
We identified gaps and strengthened targeted marketing efforts to attract attendees from niche industry segments and professions. Our combined efforts from research, attendee and exhibitor outreach and targeted marketing led to a boost in our pre-registration numbers for 2020.
-
68%
visited at least one feature or live event
-
93%
of attendees thought it was important to participate in LightFair
-
86%
are likely to recommend LightFair
-
88%
say LightFair has a high quality, professional set of Exhibitors.
According to CEIR’s 2022 report, out of the thousands of attendees surveyed, we discovered the importance of attending B2B exhibition events lies in the objectives of learning, networking, and discovering new products.
Based on industry interest the draw to attend based on the in importance of relationship building with suppliers, keeping up to date with industry trends and gaining inspiration from others are on the rise in the next two years.
Top Reasons to Attend Live Events
-
89%
Experience new products/services
-
79%
Professional Networking
-
90%
Learn trends
-
86%
Assess products
Attendees from Top Firms - attended in 2022:
Lighting Rep Companies - attended LightFair in 2022:
Hear from Our Partners
All data taken from LightFair 2019 research, Fusion Insights and Strategy attendee/exhibitor research, and 2021 registration
Is LightFair the right fit for you?
