We’ve re-imagined the trade show experience by focusing on what makes LightFair worth attending for the attendees you want to see. Engaged attendees make promising prospects and serious customers.
We attract and engage the right attendees through:
Percentage increase by profession
Increase in conference registration
Increase in qualified attendees/buyers
We identified gaps and strengthened targeted marketing efforts to attract attendees from niche industry segments and professions. Our combined efforts from research, attendee and exhibitor outreach and targeted marketing led to a boost in our pre-registration numbers for 2020.
Top specifiers: Building, construction, engineering, architecture or design company
Based on factors such as relevance, learning, networking, trends, innovations & exhibitors, LightFair ranked up to 22% higher than comparable global lighting events.
President, The Will Group
“Attending LightFair conferences has been an excellent way to gain and share new ideas and best practices when it comes to intelligent cities. Every year, we look forward to learning about the latest innovations and insights within the lighting industry. The environment is diverse and inclusive, which makes it easy to make new contacts, and stay connected with current clients and proactively observe industry trends.”
Senior Associate, KGM Architectural Lighting
“LightFair provides an introduction to new products and lines that strongly influences our work.”
CEO, Clifton Lemon Associates
“LightFair offers the most comprehensive menu of professional education choices for lighting professionals and the latest in product developments for manufacturers. I can count on seeing everyone I know in lighting in one place.”
Raleigh IES Board of Managers
“LightFair offers a good balance of education and networking. The opportunity to connect face-to-face with lecturers and industry leaders is what’s great about LightFair.”
All data taken from LightFair 2019 research, Fusion Insights and Strategy attendee/exhibitor research, and 2021 registration
Lighting companies your company has done business with. Please include contact information.