Connect with industry decision makers who matter.

LightFair® attracts top decision makers from across the global lighting design, integration and technology spectrum.

We’ve re-imagined the trade show experience by focusing on what makes LightFair worth attending for the attendees you want to see. Engaged attendees make promising prospects and serious customers.

We attract and engage the right attendees through:

  • Robust targeted marketing programs
  • Curated experiences
  • Meaningful, thoughtfully designed networking opportunities
  • Expanded education (one of the industry’s most comprehensive)
LightFair attendees include leading global firms.

95%

of attendees identify multiple unique values of attending live tradeshows not fulfilled by other channels.

According to CEIR’s 2022 Omnichannel Marketing Series, the ability to experience the show floor and have face to face interactions holds a high value to attendees that they cannot receive across other channels outside of B2B exhibition events. Attendees value the in-person experience and what it delivers as a setting that brings people and product together.

Percentage increase by profession

LightFair Attendance Continues to Grow Across Professions.

We saw a marked increase in 2020 conference and trade show registrants over 2019, proving LightFair is where you need to be.
  • 50%

    Increase in conference registration

  • 12%

    Increase in qualified attendees/buyers

We identified gaps and strengthened targeted marketing efforts to attract attendees from niche industry segments and professions. Our combined efforts from research, attendee and exhibitor outreach and targeted marketing led to a boost in our pre-registration numbers for 2020.

  • 68%

    visited at least one feature or live event
  • 93%

    of attendees thought it was important to participate in LightFair
  • 86%

    are likely to recommend LightFair
  • 88%

    say LightFair has a high quality, professional set of Exhibitors.

According to CEIR’s 2022 report, out of the thousands of attendees surveyed, we discovered the importance of attending B2B exhibition events lies in the objectives of learning, networking, and discovering new products.

Based on industry interest the draw to attend based on the in importance of relationship building with suppliers, keeping up to date with industry trends and gaining inspiration from others are on the rise in the next two years.

Top Reasons to Attend Live Events

  • 89%

    Experience new products/services
  • 79%

    Professional Networking
  • 90%

    Learn trends
  • 86%

    Assess products

Attendees from Top Firms - attended in 2022:

Carly Quezada

Graybar

Ben Caldwell

Architect Graybar

Catherine Leskowat

Sr. Lighting Designer – Hartranft Lighting Design

Riley Johnson

Lighting Designer - HDR, Inc

Eric Wendlandt

Principal – HGW Architecture

Peter Hugh

President – Hugh Lighting Design

Mortz Hammer

Partner – KGM Architectural Lighting

Jennifer Sanborn

Sr. Associate – Lam Partners

Andrew Powell

VP – Lighting Design Alliance

Zachary Suchara

Principal, Director of Design – Luma Lighting Design

Brian Smith

Studio Leader – BOLD, LLC

Ed Henderson, Principal Electrical Engineer

Engineering Services Group, Inc.

Lighting Rep Companies - attended LightFair in 2022:

Hear from Our Partners

Cristalle Lamoure

Segment Manager, HP

Attendee

“The sessions have been great. I’ve heard about everything from sustainability to the behind-the-scenes experiences of lighting designers. It’s really helping me to assess how we can be a part of the lighting industry.”

Dawn Hollingsworth CLD, FIALD, WELL AP

SPrincipal, Darkhorse Lightworks

Attendee

“Lightfair is more than a trade show and conference. There is lasting value in the relationships each of us makes and maintains by attending the event.”

Clifton Stanley Lemon

CEO, Clifton Lemon Associates

Attendee

“LightFair offers the most comprehensive menu of professional education choices for lighting professionals and the latest in product developments for manufacturers. I can count on seeing everyone I know in lighting in one place.”

Christine VanLeeuwen LC

Raleigh IES Board of Managers

Attendee

“LightFair offers a good balance of education and networking. The opportunity to connect face-to-face with lecturers and industry leaders is what’s great about LightFair.”

All data taken from LightFair 2019 research, Fusion Insights and Strategy attendee/exhibitor research, and 2021 registration

Is LightFair the right fit for you?

This is the event that attracts top brands and decision makers.

Become an Exhibitor

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