We’ve re-imagined the trade show experience by focusing on what makes LightFair worth attending for the attendees you want to see. Engaged attendees make promising prospects and serious customers.
We attract and engage the right attendees through:
Percentage increase by profession
Increase in conference registration
Increase in qualified attendees/buyers
We identified gaps and strengthened targeted marketing efforts to attract attendees from niche industry segments and professions. Our combined efforts from research, attendee and exhibitor outreach and targeted marketing led to a boost in our pre-registration numbers for 2020.
Based on industry interest the draw to attend based on the in importance of relationship building with suppliers, keeping up to date with industry trends and gaining inspiration from others are on the rise in the next two years.
All data taken from LightFair 2019 research, Fusion Insights and Strategy attendee/exhibitor research, and 2021 registration
Is LightFair the right fit for you?