We’ve re-imagined the trade show experience by focusing on what makes LightFair worth attending for the attendees you want to see. Engaged attendees make promising prospects and serious customers.
We attract and engage the right attendees through:
Percentage increase by profession
Increase in conference registration
Increase in qualified attendees/buyers
We identified gaps and strengthened targeted marketing efforts to attract attendees from niche industry segments and professions. Our combined efforts from research, attendee and exhibitor outreach and targeted marketing led to a boost in our pre-registration numbers for 2020.
Based on industry interest the draw to attend based on the in importance of relationship building with suppliers, keeping up to date with industry trends and gaining inspiration from others are on the rise in the next two years.
Sr. Lighting Designer – Hartranft Lighting Design
Lighting Designer - HDR, Inc
Principal – HGW Architecture
President – Hugh Lighting Design
Partner – KGM Architectural Lighting
Sr. Associate – Lam Partners
VP – Lighting Design Alliance
Principal, Director of Design – Luma Lighting Design
Studio Leader – BOLD, LLC
Engineering Services Group, Inc.
Segment Manager, HP
“The sessions have been great. I’ve heard about everything from sustainability to the behind-the-scenes experiences of lighting designers. It’s really helping me to assess how we can be a part of the lighting industry.”
SPrincipal, Darkhorse Lightworks
“Lightfair is more than a trade show and conference. There is lasting value in the relationships each of us makes and maintains by attending the event.”
CEO, Clifton Lemon Associates
“LightFair offers the most comprehensive menu of professional education choices for lighting professionals and the latest in product developments for manufacturers. I can count on seeing everyone I know in lighting in one place.”
Raleigh IES Board of Managers
“LightFair offers a good balance of education and networking. The opportunity to connect face-to-face with lecturers and industry leaders is what’s great about LightFair.”
All data taken from LightFair 2019 research, Fusion Insights and Strategy attendee/exhibitor research, and 2021 registration