We’ve re-imagined the trade show experience by focusing on what makes LightFair worth attending for the lighting professionals you want to see. Engaged attendees make promising prospects and serious customers.
We achieve this through:
Data taken from LightFair 2019
Percentage increase by profession
Increase in conference registration
Increase in qualified attendees/buyers
We identified gaps and strengthened targeted marketing efforts to attract attendees from niche industry segments and professions. Our combined efforts from research, attendee and exhibitor outreach and targeted marketing led to a boost in our pre-registration numbers for 2020.
Based on factors such as relevance, learning, networking, trends, innovations & exhibitors, Lightfair ranked up to 22% higher than comparable global lighting events.
Newcomb & Boyd, Intelligent Buildings Consultant
“Intelligent Building Consultants are often tasked to find the most relevant pieces of building technology that will effectively serve the client’s intended use cases and also allows for adaptation and expansion through future technology efforts. Lighting has transitioned from an energy efficiency position to an actionable and integrated source of data that now allows building owners to capture more granular and relevant information about their building and occupant performance. LightFair offers a unique perspective on the progression of lighting and sensor technology and allows for our team to continue leading the industry with a strong knowledge base for emerging and upcoming technologies.”
National Lighting Manager, Evergreen Consulting Group, LLC
“LightFair is the one time each year when we can meet with peers and colleagues in the lighting industry to exchange ideas, explore new technologies, and identify challenges for the immediate future. Some relationships I’ve established at LightFair have lasted over 30 years, and I continually establish new ones each year.”
Senior Associate, KGM Architectural Lighting
“LightFair provides an introduction to new products and lines that strongly influences our work.”
CEO, Clifton Lemon Associates
“LightFair offers the most comprehensive menu of professional education choices for lighting professionals and the latest in product developments for manufacturers. I can count on seeing everyone I know in lighting in one place.”
Raleigh IES Board of Managers
“LightFair offers a good balance of education and networking. The opportunity to connect face-to-face with lecturers and industry leaders is what’s great about LightFair.”
All data taken from Lightfair 2019 research & Fusion Insights and Strategy 2020 attendee/exhibitor research.
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